Wednesday, 14 August 2019

Biotechnology: From Idea to Market

A new and important book has been released "Biotechnology: From Idea to Market", edited by Fred Mermelstein, Carl Novina, and Richard Prince.

Biotechnology: From Idea to Market, is an invaluable guide and reference for anyone involved in the development of a product, from idea generation through commercialization.

The goal of this book is to provide this comprehensive overview for students and professionals alike in how to think about and to navigate the necessary development process for healthcare product candidates, including biologics, new chemical entities, and other related products that address medical need. This instructional text enables anyone at any level or in any sector of the industry to easily achieve a basic knowledge of the critical steps (or the questions to ask) to properly evaluate an idea or technology, develop a viable product candidate, and ultimately advance it to the marketplace.

Expertly conceived and crafted by co-editors Fred Mermelstein, Richard Prince, and Carl Novina, with a foreword by Nobel Laureate Philip Sharp, this book features 22 chapters written by renowned subject matter experts in their respective fields. Collectively, these chapters illuminate and unify the healthcare products innovation process, spanning from academia to industry, from research to commercialization.

See below for further details and visit the PDA Bookstore.

Posted by Dr. Tim Sandle, Pharmaceutical Microbiology

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