Tuesday 29 July 2014

European Antibiotic Awareness Day Evaluation Report

Public Health England have made available a report examining the activities surround the most recent European Antibiotic Awareness Day.

European Antibiotic Awareness Day (EAAD) is a Europe-wide initiative led by the European Centre for Disease Prevention and Control (ECDC). It takes place on 18th November every year to encourage responsible use of antibiotics by healthcare staff and the public to preserve their effectiveness for future generations.

The recommendations for 2014 initiatives are:
  • 1.      Develop a strategy for monitoring implementation and a measurable outcome evaluation of public behavioural changes around antibiotic usage.
  • 2.      Develop a clear and succinct set of messages that can be shared and used for unified online activity by all participating bodies across human and veterinary medicine. For social media messages use easily identifiable hashtags that highlight EAAD in 2014, England or UK.
  • 3.      Use eye catching press releases aimed at the public to further national media interest in EAAD.
  • 4.      New resources could include: “anti-prescriptions” and an infographic that illustrates the resistance data over time with a comparison of UK to Europe or global data trends.
  • 5.      Investigate centralised printing capabilities for trusts so they can order materials to be printed professionally using higher quality paper and ink.
  • 6.      Liaise with NHS Choices editorial teams and gov.uk web teams to publish resources and links between the two platforms as appropriate.

To view the report, go to EAAD

Posted by Tim Sandle

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